Brochures: A secret marketing weapon
Brochures are powerful motivators...research proves:
- 62% of travelers seek travel information after leaving home
- 36% of all tourists change their travel plans as a result of reading a travel brochure
- 47% of tourists who pick up a brochure purchase something from them
- 33% of travelers rely on brochures when they travel
Why brochures are so effective and efficient
- They "tell the whole story"-why, when, where and how to get there
- Easy to carry: Prospects can pocket them, file and save them
- Attractive and colorful: "picture worth 1000 words"
- Your website address/phone # go home with them for follow-up
- Available on demand when prospects look for something to do
- Surprisingly inexpensive to distribute and only to those interested
- Secret: Competitors cannot track your distribution or strategy
Who can benefit from brochure distribution?
Attractions, nonprofit businesses, retailers, hospitality groups, restaurants, CVB's and more!